Have you ever told someone that he or she is God sent? Chances are you got assistance from that person when you were in a tight spot and had little space to manoeuvre. It happens and not just to you but many other people. We are all pretty vulnerable at one time or the other; and that time should be like the advert spot just before national news to a serious personal brand. In other words, that specific time is the best to act. That’s like striking the iron while it’s hot.
Customers or clients do not always realise that they have a need and a lot of times, have to be told specifically that they need something or the other. Now, that’s not always as easy as it sounds because resistance is a fact of life. The remedy of course is to ensure that the person is in some kind of twilight zone which lowers the defences and gives you the opportunity to convince the person.
You must make your customers/clients vulnerable first before stating your case and this can only happen if you use emotion. Hitting their emotional nerve is crucial in making an impression. Consider the case of Coca-Cola. If you ask the average teenager how long coke has been in existence, chances are the teenager will think Noah stowed some away in his great ark and you can’t blame that person! Coke has succeeded in consistently touching the emotional spot in people’s lives to the extent that they have changed the date stamp in their minds, shifting it a couple of centuries back!
What kind of impression is your personal brand creating? Is it striking the right emotional chord or just twanging away on a discordant string? You need to play the emotional tune to their souls and get them to see, feel or hear just how they can get relief from engaging you. Now, you just got through to them!
Put some magic in your brand!
......Olatunji Ladi Adejumo
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